DIRTY LAUNDRY, for one more season, presents its new collection for spring-summer 2024, reflecting the aesthetics of simplicity and comfort that have characterized it since its inception.
Her new collection DIRTY CLOTHES, ideal for all occasions and moments, incl cool t-shirts, shirts, hoodies, trousers and shorts in renewed designs and shades for a modern and elegant style. The distinctive logo certifies the quality, but at the same time serves the brand’s minimal character.
DIRTY LAUNDRY’s clothes always remain relaxed and timeless, and contain the necessary dose of creativity and uniqueness that makes them always stand out. The special and most characteristic soil kh pastel colors of this collection, highlight genderless designs mainly made of high quality 100% cotton fabrics of European origin, which creates a exceptional feeling of softness to the touch.
Contrary to the industry’s usual practice of choosing from a predetermined color palette, its sails DIRTY CLOTHES come in their natural state (off-white), sewn and then dyed with special color recipes, resulting in unique shades, as well as small variations that give personality to clothes.
More specifically, the garment is first dyed at 90°C to ensure diversity in the fabric’s character and style. All paints are non-toxic, friendly to the environment and people, ISO certified. They then go through special treatments where the fibers are softened, achieving the brand’s soft textures.
Finally, before they go on the market, they are washed again at 40°C with fabric softener with the characteristic DIRTY LAUNDRY scent. DIRTY LAUNDRY guarantees that even if you wash its clothes at 30°C and iron them upside down, their quality and color will not change.
It’s also super cool beachwear of the summer collection, either monochrome or with creative prints for a more modern attitude on the beach.
For DIRTY LAUNDRY, dressing is not just a choice of clothes, but expression of personality and lifestyle. Discover the new collection and incorporate the unique DIRTY LAUNDRY style into all your looks.
The new SS 2024 collection at DIRTY LAUNDRY e-shop: www.dirty-laundry.gr
Selling points:
Flagship store | Dim. Ave. English Metaxa 18, Glyfada
Mediterranean cosmos | 11. km of Thessaloniki – Moudanion highway, level 1, Thessaloniki
Attica Golden Hall | 37A Kifisias Ave., 3rd floor, Maroussi
Attica City Link | 4 Panepistimi & Amerikis, Athens
Attica The Mall Athens | He 35 Papandreou, Stueetagen, Maroussi
Attica Tsimiski | Tsimiski 48-50, 3rd floor, Thessaloniki
Factory sale | Piraeus 76, Ground floor, Athens
In selected stores throughout Greece
Online at: www.dirty-laundry.gr
Photos: Giorgos Kaplanidis
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